This brief required the design of a campaign regarding an 'issue within society'. It was important to choose a topic to research and design that I resonated with. I chose to create a campaign centred around Coeliac Awareness.

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The Listen to your Gut campaign uses the emphasis of listening to your body to create a memorable but important play on words. The intent behind the campaign is to encourage people to listen to coeliac signs they may be experiencing. I used catchy hashtags and cohesive language to tie all the elements within the campaign together.

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